Direct Mail Automation Software
- robertmoody321
- Sep 6, 2023
- 1 min read
Direct mail automation software saves time, money, and resources by transferring the entire process of printing, envelope stuffing, and mailing to an online platform. This means marketers can focus on what matters most — delivering a successful direct mail campaign that keeps their audience engaged and buying.
The best direct mail automation platforms provide a range of marketing tools that make it easy to create, send, and track results. For example, many offer built-in design tools that eliminate back-and-forth between team members. Others allow you to share proofs with your clients via a link or download PDFs for easier approvals. Some also enable you to add a trackable call-to-action or redemption code so you can easily monitor and measure the success of your campaigns.
Whether you're an e-commerce brand looking to drive more conversions from your email database or an offline gym hoping to keep their existing customers happy, automated direct mail can have a significant impact on your bottom line. Using email triggers, you can deliver hyper-relevant direct mail messages to your audiences at the right moment, like when they renew their membership or abandon a shopping cart.
Automated direct mail also provides powerful support for your cross-channel efforts. Integrated digitally, your direct mailers can include pURLs and patent-pending direct mail tracking that can connect to your CRM to track engagement and responses. And if your campaign is tied to an email re-engagement campaign, you can set up a workflow in HubSpot or Salesforce to automatically send your non-responders a postcard or letter with a special offer.
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