Whether you’re a small business owner or an established corporation, direct mail is one of the most effective ways to reach your target audience. It’s also an excellent way to build brand awareness and generate sales leads.
But with the cost of postage on the rise, it’s important to save as much money as possible on your direct mail campaign. In this article, we’ll cover six tips that will help you cut your printing and mailing costs without sacrificing quality or effectiveness.
1. Ensure Your Lists Are Up-To-Date
The success of any direct mailing campaign depends on the accuracy and reliability of your lists. Performing a routine database verification process can save you from paying surcharges on your campaigns and improve your ROI by ensuring that your targeted recipients are receiving your messages.
2. Use Full Service Intelligent Mail Barcode (FSIMb)
FSIMb is a USPS program that allows you to reduce your postage rate by using a special barcode on your envelopes and letters. This barcode provides additional information that helps the postal service deliver your mailers to their final destinations more efficiently.
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