While a direct mail campaign can be an effective tool to move leads down the sales funnel, it only works when the message, creative and distribution all work together. Businesses that use a variety of marketing channels can benefit from a direct mail service provider to help with the design, printing and mailing process. This saves businesses the time and resources needed to complete these tasks in-house.
There are a variety of different types of direct mail services providers that offer different benefits and features. Some may offer additional marketing products that can be used to enhance the reach of a direct mail campaign, such as call and email tracking. These add-ons can provide valuable insight into a business's campaign and help increase ROI.
Other vendors may provide a one-stop shop for all direct mail needs, such as PsPrint. This company offers a large selection of products, including postcards, letters and brochures, as well as a range of print finishing services, such as die cutting, foil stamping and more. It also provides a variety of mailing options, including mail tracking and return address verification.
Companies that want to minimize the amount of time they spend on their direct mail campaigns can look for a service provider with an easy-to-use platform that allows them to verify addresses in bulk. Some services, such as PostGrid, make this task even easier by providing a free online tool that checks addresses in seconds and automatically corrects minor errors. This ensures that the mailing list is accurate before sending, and prevents expensive delays in a campaign's timeline.
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