Direct mail marketing is making a comeback as both businesses and customers recognize the value of targeted campaigns. Whether you are looking to deliver an offer or build brand awareness, direct mail can be a highly effective tool. However, how much does it cost to get the results you need? In this article, we take a look at the main factors that impact direct mail marketing cost.
Graphics and Copy
The first element to consider is the design and creation of your marketing material. You may choose to do it in-house or hire a marketing agency to help with the process. Generally, the higher the complexity of your campaign, the more expensive it will be. Moreover, the quality of your graphic design and copy can significantly influence the outcome of your campaign.
Postage
Distribution costs are a significant factor in your direct mail marketing cost. This is because they vary depending on the size, weight, dropping point, speed, and destination of your mailing. You can avail of discounted rates if you opt for bulk mailing.
List and Targeting
A well-crafted mailing list is crucial to your campaign success. You can opt for targeting by postal code or use a more refined list with demographic and psychographic selects. Choosing the right targeting option will help you avoid paying for a saturation list or reaching the wrong audience.
Adding value to your mailers is a great way to increase the ROI of your direct mail campaign. Customers tend to hold on to products and letters that have a personal meaning for them. Gifts like branded coffee mugs and other useful tools can be a good option. You can also include eye-catching promotions to grab your customer’s attention and drive more conversions.
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